While tuition soars at most American universities and states reduce their support of public higher education, Baruch College holds true to a century-old ethic of providing an affordable pathway to success for bright, deserving students. Mirroring the diversity of New York City, Baruch's student body includes many children of immigrants who are the first in their families to attend college. These students believe that a quality education is the best opportunity for them to be successful in an increasingly competitive world.

The Baruch Means Business campaign, a $150 million campaign to benefit the College, focuses on supporting student excellence and opportunities, the strengthening of our flagship Zicklin School of Business, and enhancing the value of the Baruch degree.

The silent phase of the campaign began on January 1, 2007. Baruch's academic leaders, faculty, volunteers, and advancement team have been securing leadership gifts that provide the foundation for the overall success of the campaign. These gifts came from BCF trustees, key volunteers, and the College's most generous and engaged donors.

The public launch– held April 28, 2009– was made at the annual Bernard Baruch Dinner to thank early supporters, to unveil the objectives of the campaign to a broader constituency, and to invite further investment from alumni and friends.

To ensure that Baruch College continues to provide a quality education and an affordable pathway to success for bright and deserving students, President Wallerstein has focused the final phase of the campaign (Baruch Means Business 2.0) on: